You may have noticed the new visuals AUM use for their marketing campaigns. AUM News Weekly is proud to see that AUM finally follows in the Hookah Master’s steps and has chosen for its backgrounds the heavy smoke of hookah. We are also particularly happy that they have finally taken our example and truly accepted their identity. It was high time to show everyone the full extent to which AUM twisted principles of transparence, genuinity and fake dedication may cloud the judgment not only of AUM management but also of AUM lesser gods such as the Marketing Department. Our Hookah Lounge Cafe is open to anyone wishing to comment on this new, innovative idea.